Frame This - Logo Animation

WHAT UYEN NEEDED…

Uyen’s gorgeous turquoise branding communicates her core message, that her customers come to her when looking for custom frames, stamps, stickers…all of which make awesome gifts…whilst exploring and encouraging the creativity of her customers (and their kids/students as many are parents/teachers).

She wanted to bring her logo to life with movement, whilst further underlining the main message of her brand. The animation would appear on her social media and website, and pop alongside her already iconic online presence.

What we created…

We used two of her existing brand illustrations, and then created a third - the present with the sticker - to round out the “frame this, stamp this, stick this” message. Then we literally made them pop with movement :) We highlighted the word creativity with fun confetti style dots, and added the visual of a frame around the logo to further underline the branding…and then added a teeny bit of movement and colour to the heart at the end. (Sidenote: I have a feeling Stacey from the Babysitter’s Club would have loved that part ;)

BUT WAIT, THERE’S ONE MORE THING…

Leah wanted to make the most of her video so we pulled the logo animation and some of the visuals like her trademark pink brush strokes + the gently-floating polaroids and created social media templates for her to use in the future.

THE REACTION…